Friday, 27 July 2007

The Web is Going Underground

We really like to order what we see. Look at the moon and the human mind sees a face. Look at a fluffy cloud and we see a Scottie dog or the shapelier parts of Pamela Anderson.

Visualising what the web looks like is another hardy perennial. Some attempts make the web look like an explosion frozen in time.

A new view adapts the principles of the London tube map to show the main stops on the Web and avoiding any attempt of illustrating the geographic realities like the actual distances between places. Read Jack Schofield's Grauniad blog for more

The result is fascinating though ultimately a bit depressing. Are we all running around this same closed loop of web sites, services and applications? Whatever happened to the web as some kind of limitless universe?

What's also interesting is who is stuck out on a suburban branch line - the equivalent of Epping - on the edge rather than the centre of the map.

Monday, 23 July 2007

CSO pockets key to Executive Suite

An inevitable consequence of the green business movement cross fertilising with US corporate culture and its love of business status monikers is the first appearance of the CSO, Chief Sustainability Officer, on the ever lengthening listing of C-level titles. Or so says the New York Times.

Could it catch on over here? Probably, yes in a small way.

UK media scrutiny of green IT is sharpening with new media blogs like Dan Ilet's Greenbang putting the spotlight on business green practices including high level business strategy and public commitment to deliver results.

Getting sustainability on the board agenda is critical but C-level titles will probably impress few if any UK media commentators. They are increasingly looking for substance not style in business communications on this issue. This is probably why we are seeing a movement by UK business to move from talking about carbon off-setting to talking about real cuts in energy consumption.

CSO is a sign of the times but probably a passing fad. A CSO should be where the buck stops when other C-level roles like the CFO and CEO should have sustainability high on their agendas too.

Nonetheless expect more CSOs popping up in the media from now on.

Thursday, 12 July 2007

No apple smoothies for me please

There is a website called 'Will it blend' by blender maker, BlendTec which shows how in various experiments they blend all kind of crazy stuff like toys, cosmetics, a garden hose and yes.. finally the iPhone too.

When I first came across the site, I didn't think much of it but then realised that from a Web 2.0 perspective this is a very smart viral campaign by BlendTec.

The company creates an online video show called “Will It Blend” that ranks in 5 figures on Alexa, and has already blended a range of consumer goods. It’s very clever online marketing for a kitchenware company on one hand. On the other hand, iPhone fans like myself found it somewhat painful to watch. The one prominent topic in technology news has been the iPhone, so BlendTec is obviously taking advantage of the iPhone's fame to market their product.

Apparently BlendTec videos have collectively had something around 15million views on youtube.

Having watched the video a few times, I was actually surprised by how long the iPhone's screen holds on... much longer than expected! Roll on Christmas!