Tuesday, 21 August 2007

Web 2.0 Killed the Porn Star?

Who would have ever thought the porn industry would be under threat today? Having survived religious outrage, legislative threats and societal shunning, the porn industry has, like a cockroach, always survived crawling out of the deepest and darkest corners after the fallout.

It’s everywhere we look – upper shelf of the news agent, late night TV, cable and the Internet. In fact, you could argue
porn practically invented the Net.

So you would think that the porn industry would be thriving in today’s Web 2.0 revolution. I certainly thought so, but was surprised to find that the Internet is actually contributing to the
industry’s decline.

It seems the whole user generated video and content phenomenon is starting to kill off the mainstream porn industry with
Porn DVD sales down by as much as 30% since 2005.

So who is cleaning up? It is not some huge media conglomerate. It is Joe Bloggs, the man on the street…the person with a healthy appetite for sexual expression. That’s right you and me… Ok, not you and me. I’m certainly no porn buff, but user generated porn is the hottest thing on the market – and it’s free!

YouPorn.com and PornoTube.com has really caught the porn film industry with their pants down (pardon the expression). Americans, in particular, are taking to it like
‘America’s Funniest Home Videos’.

I guess it just goes to show that nothing is invincible. Now, I don’t necessarily believe this will be the death of an industry valued at $14 billion, however I do think a valuable lesson can be learned here. No matter how ancient and well established an industry is, the Web continues to be a force to be reckoned with that can disrupt and shake up any industry, even those that have previously thrived online.

Friday, 17 August 2007

It's possible for all to play in the Global IT market
Excitedly, I picked up the recent Business Week top 100 IT companies in July …(yes I’m one of those people that still gets excited about those kind of lists)…..it’s always interesting to see who the great movers and shakers are, particularly in this rapidly changing IT world ….it could be anybody’s game right now. One thing that struck me more than ever is how ‘global’ the top 100 is and also the range of markets that they cover…The IT industry is now truly global developing exciting leading edge technolgies in an array of countries from Spain and Russia to Mexico. Perhaps surprisingly, the US only had 7 entrants in the top 20 and Asia Pac just 3…And also whilst the usual brand names are in there such as EMC, Cisco and the like, there are others much lesser known names who I expect we will hear much more about long-term such as Telenor,Tata Consultancy Services and Softbank – also giants in their own right but lesser known than their US counterparts. What also struck me in this latest global 100 tech report is the diversity of technologies and markets - from mobile technology to outsourcing through to web-based companies….I expect that next time we will see more web and online companies in that list…

Today, a truly global market…we’ve all got a part to play on this international stage where it’s possible for even small companies to do global business.


Wednesday, 15 August 2007

Second Life Cut Short?

They build em up only to knock em down. The backlash to Second Life is breaking through into the nationals. The consensus here is that once you're in there Second Life resembles a post-apocalyptic wasteland rather than a shiny bustling virtual world. And our French colleagues confirm its flopped over there.

But like many other things in technology its death may be exaggerated. Look at how the good old computer terminal/mainframe server model is being reinvented into the green computing thin client wonder device.

Expect to see Second Life technology concepts popping up in other guises.

Friday, 3 August 2007

Simpsonized yet?

Sadly, there are some dreams that we eventually have to admit to ourselves will never come true. I very much doubt that I will be selected for the Manchester United first team any time soon, and probably less likely to become a pop star although X-Factor does offer me some hope.

I have however today finally fulfilled one of my life long dreams, to become a Simpsons character!

Using the Simpsonizer, an online web application sponsored by Burger King, I was able to upload a photo of myself and within ten minutes I was Simpsonized.

This is a great example of viral marketing in action and although not completely original, it has definitely got everyone talking about the new Simpsons movie, if not Burger King.

Me as a Simpsons character: